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Annual Letter From Founder, Lauren Pearson

  • Lauren Pearson
  • January 2, 2026

This year opened a new chapter for all of us. Growth and refinement arrived together, and 2025 was the year Somerset found its voice. A clear and steady one. A voice shaped by the work we share and the clients we serve.

Transitions create movement, yet they follow a familiar rhythm. Each one arrives with its own current, yet we now recognize the pattern and know how to meet it. The team moved through this season with loyalty, focus, and care for one another. This matters to me because a team that cares well for each other cares well for the families who rely on us. Stewardship begins here.

Our writing throughout this year revealed something about who we are as a firm and who we are becoming.

  • We offered perspective on ownership.
  • We explored the speed of modern narratives.
  • We refined how families gather, communicate, and plan.
  • We identified CLARITIES as the cornerstone of long-term decision-making.

Why do we prioritize writing?

  • Writing sharpens our thinking. A clear mind leads to clear advice.
  • Writing builds a bridge between our internal process and your lived experience.
  • Writing keeps panic out of the system by focusing on meaning rather than noise. We often see patterns in communication from our clients, it allows us to both expand on the ideas and contract by honing in on concepts that may be the most relevant.
  • Writing reduces fear by offering interpretation, not urgency.
  • Writing creates connection and gives space to the human side of wealth, which in a world that rewards momentum, feels more elegant to us.
  • Writing is part of stewardship. It is one of the ways we care for families with sincerity and consistency.

Early 2026 will carry this rhythm forward. Below, you will see a curated set of articles shaped by the themes that surfaced most often this year. Each one is designed to bring more ease, more clarity, and a sense of steadiness through seasons that often feel fast.

Narratives That Move Markets

Stories influence investment behavior long before numbers do. Our articles will investigate how narratives form, why they gather speed, and how families can stay grounded when the storyline shifts quickly. The aim is to provide a calmer way to understand markets.

Stewardship as a Strategy

Many families feel both the weight and the privilege of wealth. These pieces will offer a frame for generosity, responsibility, and purpose that feels aligned with identity. We believe stewardship can become a quiet advantage rather than an obligation.

Planning for Families Who Want Ease

We believe our updated family meeting framework can create clarity without pressure. This series will explore the principles that make it work. The intention is structure that supports conversation, strengthens connection, and lowers the temperature.

Models, Time, and Human Decision-Making

AI models operate outside human time. Families do not. This series will build on the thinking we introduced this year and offer guidance for making sound decisions in a world shaped by models that move quickly. Clarity remains the stabilizing force.

The Human Side of Wealth

Many financial decisions begin with emotion long before they become numbers. These pieces will explore confidence, identity, transition, and overwhelm—topics that shape how families move through change. Writing into this space feels essential.

Each of these themes shares a single purpose: to offer steadiness. Wealth brings complexity. A clear process, a thoughtful team, and consistent language can create a sense of calm through every season.

Before we close, a quiet preview. We have been building something that reflects this new chapter: Sightlines, a semiannual Somerset publication. It will offer a more expansive, curated view of the ideas shaping our work. Think of it as a place to land and exhale. The first issue arrives in 2026.

I remain grateful for your trust. It shapes how we think, how we refine our process, and how we grow. This year held transition in both my personal life and my professional life. Your steadiness, your conversations, and your trust meant more to me than you know. I am grateful to walk alongside you and your family.

Warmly,

Lauren

Lauren Pearson, CFP®
Lauren Pearson
Website |  + postsBio ⮌

The most important thing in my life is my family. My husband, Andrew, and our three smart and brave daughters.

  • Lauren Pearson
    The Next Productivity Boom
  • Lauren Pearson
    Demystifying Alternatives
  • Lauren Pearson
    Sightlines | Somerset Advisory
  • Lauren Pearson
    Searching for the Yellow Bicycle: Where Rational Capital Can Still Go to Work
  • Lauren Pearson
    Part 2: Through the Mirrors
  • Lauren Pearson
    What To Expect When Working with a Female Financial Advisor
  • Lauren Pearson
    Are We Investing in a Hall of Mirrors?
  • Lauren Pearson
    Why China’s Digital Currency May Never Become the World’s Reserve (part two of this two part series)
  • Lauren Pearson
    Efficiency Cuts Both Ways, Up and Down
  • Lauren Pearson
    How Female Advisors Help Clients Navigate Life Transitions
  • Lauren Pearson
    Why I Struggle With Index Sentiment
  • Lauren Pearson
    Questions Every Woman Should Ask Before Choosing a Financial Advisor
  • Lauren Pearson
    What Actually Holds a System Together
  • Lauren Pearson
    From the series: Built for the Work We Share
  • Lauren Pearson
    Part I: What Alignment Really Means (To You)
  • Lauren Pearson
    Why More Women Are Choosing Female Financial Advisors
  • Lauren Pearson
    The Question Behind the Question
  • Lauren Pearson
    Lauren Pearson in USA Today
  • Lauren Pearson
    The Fast Track and the Fork in the Road (a two part series)
  • Lauren Pearson
    Weekend Essay: The Tone Behind the Headlines
  • Lauren Pearson
    Part III: Reading the Room (and the Markets)
  • Lauren Pearson
    Part II: The System Was Already Fragile
  • Lauren Pearson
    What the Fed Runs—and What the President Doesn’t
  • Lauren Pearson
    Clarity in Uncertain Times
  • Lauren Pearson
    Part 1: Time Without Feeling
  • Lauren Pearson
    Lauren Pearson named 2025 Forbes Best-in-State Wealth Advisor
  • Lauren Pearson
    Learning from Volatility, Leaning into Discipline
  • Lauren Pearson
    The S&P 500: Still a Benchmark, or Just a Reflection?
  • Lauren Pearson
    The Market’s Greatest-Kept Secret (That Everyone Knew About)
  • Lauren Pearson
    Ellen Bradford Receives CFP™ Certification
  • Lauren Pearson
    The Importance of Knowing Your Risk Tolerance
  • Lauren Pearson
    Negotiating for Yourself & Knowing Your Worth
  • Lauren Pearson
    Welcome, Tyler Ouimette!
  • Lauren Pearson
    Prioritizing Long-Term Goals Over Flashy Spending
  • Lauren Pearson
    How Somerset Helps Female Business Owners
  • Lauren Pearson
    Teaching Children to See Inheritance as an Heirloom, Not an ATM
  • Lauren Pearson
    Navigating a Shrinking Financial World
  • Lauren Pearson
    The Female-Centered Approach to Financial Planning
  • Lauren Pearson
    What Does “Going to Cash” Really Mean — And Why Do Investors Do It?
  • Lauren Pearson
    How Lauren Built Her Career and Why She Advocates for Women’s Financial Empowerment
  • Lauren Pearson
    Mahjong and Money – A Winning Strategy for Financial Literacy
  • Lauren Pearson
    Defensive Household Strategies: Protect Your Finances in Uncertain Times
  • Lauren Pearson
    Market Update & Portfolio Volatility Reminder
  • Lauren Pearson
    The Fed’s Independence: Why It Matters and What It Means for the Economy
  • Lauren Pearson
    Are You Underestimating Your Vacation Spending? Here’s Why You Should Track It
  • Lauren Pearson
    How to Approach Cutting Back on Spending: Insights from a Financial Advisor
  • Lauren Pearson
    Part I: The Trouble Didn’t Start Here
  • Lauren Pearson
    2025 Ins and Outs: Personal Finance Edition
  • Lauren Pearson
    Hot List 2024 | Lauren Pearson
  • Lauren Pearson
    Disaster Tax Relief
  • Lauren Pearson
    New Operations Specialist: Maria Mote
  • Lauren Pearson
    Somerset in Veranda Magazine
  • Lauren Pearson
    Ellen Clarke named BBJ NextGen Money 2024
  • Lauren Pearson
    Lauren Pearson named Advisor to Watch for 2024
  • Lauren Pearson
    New Manager of Operations: Chris Tieland
  • Lauren Pearson
    Lauren Pearson Named Forbes Best-in-State Women Wealth Advisors in 2024
  • Lauren Pearson
    Somerset Advisory’s Emily Lassiter featured on Kari Kampakis’ Girl Mom Podcast
  • Lauren Pearson
    Lauren Pearson Named AdvisorHub’s 2023 ‘Advisors To Watch’

Our team calls Beaufort, Birmingham, and Charlottesville home, yet our work extends far beyond. We walk along families nationwide, in person, and online.

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