Thought Leadership
Featured articles
Featured Articles
What Most Founders Get Wrong About Their HSA
There is a pattern we see often enough to write about. A founder, a partner, someone running their own business but as a W-2 employee, has been funding a Health Savings Account for years through payroll. The money goes in....
Latest Blogs
A New Savings Structure for the Next Generation: Trump Accounts (530A accounts)
OVERVIEW: Some financial tools are built for flexibility. Others are built for direction. Trump Accounts (530A accounts) fall into the...
What Most Founders Get Wrong About Their HSA
There is a pattern we see often enough to write about. A founder, a partner, someone running their own business...
The Best Returns at Somerset
Four months in at Somerset, and I have learned that the best returns are not always in the market—they are...
Lauren Pearson Named 2026 Forbes Best-in-State Wealth Advisor
We are elated to announce that Lauren Pearson was named a 2026 Forbes Best-in-State Wealth Advisor!From the award: “Collectively, this...
Lauren Pearson Named #7 on Forbes Top Women Wealth Advisors Best-in-State
Lauren Pearson was named number 7 on Forbes Top Women Wealth Advisors 2026 Best-in-State. From the award: "The tenth annual...
On Identity, Artificial Intelligence, and Why We Are Slowing Down
I want to share something that may feel subtle in practice but significant in philosophy. A new category of artificial...
Margin and Silver as the Main Characters Last Week
When markets move sharply, it can feel as though everything is happening at once. Prices change. Stories harden. Commentary accelerates....
Annual Letter From Founder, Lauren Pearson
This year opened a new chapter for all of us. Growth and refinement arrived together, and 2025 was the year...
The Next Productivity Boom
Editor's Note Somerset recently joined a private discussion with ARK Invest’s Cathie Wood to explore how new U.S. policy measures,...