Author: Lauren Pearson

When things feel uncertain, having a plan makes all the difference. That’s why at Somerset, our job is not just to

Earlier this week, we talked about what happens when emotionless systems—algorithms, models, even headlines—begin shaping a market built on human

April 14, 2025 A four-part series on tariffs, markets, and the stories we tell ourselves If the headlines feel loud

There’s something a little eerie about trusting decision-making to something that doesn’t feel the burden of time. Most large models,

We are proud to announce that Lauren was named one of the 2025 Forbes Best-in-State Wealth Advisors! Congratulations on this

In the earliest years of my career, I learned one of the most important lessons in investing: volatility isn’t the

Earlier this week, we explored the idea that the market may be entering a kind of hall of mirrors—where stories,

The investment world has always been shaped by stories—what we believe about value, growth, risk, and opportunity. As I’ve shared

Every now and then, the market acts like it knows a secret. For about two decades—starting in the mid-1990s—there was

Ellen has worked so hard studying and serving Somerset clients, and it’s paid off…Ellen officially obtained her CERTIFIED FINANCIAL PLANNER(TM)